Tuesday, April 29, 2008


Add sale punch to describe your merchandise or sales offer - use one of the following words. It may be helpful, used alone, or with other words. They have been selected from successful ads for your convenience in preparing copy.

Absolutely.. Amazing.. Approved.. Attractive.. Authentic.. Bargain...Beautiful.. Better.. Big.. Colorful.. Colossal.. Complete.. Confidential.. Crammed.. Delivered.. Direct.. Discount.. Easily.. Endorsed.. Enormous.. Excellent.. Exciting.. Exclusive.. Expert.. Famous.. Fascinating.. Fortune.. Full.. Genuine.. Gift.. Gigantic.. Greatest.. Guaranteed.. Helpful.. Highest.. Huge.. Immediately.. Improved.. Informative.. Instructive.. Interesting.. Largest.. Latest.. Lavishly.. Liberal.. Lifetime.. Limited.. Lowest.. Magic.. Mammoth.. Miracle.. Noted.. Odd.. Outstanding.. Personalized.. Popular.. Powerful.. Practical.. Professional.. Profitable.. Profusely.. Proven.. Quality.. Quickly.. Rare.. Reduced.. Refundable.. Remarkable.. Reliable.. Revealing.. Revolutionary.. Scarce.. Secrets.. Security.. Selected.. Sensational.. Simplified.. Sizable.. Special.. Startling.. Strange.. Strong.. Sturdy.. Successful.. Superior.. Surprise.. Terrific.. Tested.. Tremendous.. Unconditional.. Unique.. Unlimited.. Unparalleled.. Unsurpassed.. Unusual.. Useful.. Valuable.. Wealth.. Weird.. Wonderful.


Close your ad with an action-getting phrase. Give the reader something to write or do. Here are 70 suggestions for ways to get action. Study them. They will help you prepare your copy for better results.

Act now!.. Send your name.. All sent free to introduce.. Amazing literature.. Free.. Ask for free folder.. Bargain lists sent free.. Be first to qualify.. Booklet free!.. Catalog included free.. Complete details free.. Current list free.. Dealers write for prices.. Description sent free.. Details free!.. Dime brings details.. Everything supplied!.. Exciting details free.. Extra for promptness.. First lesson, 25 cents.. Folder free!.. For literature, write:.. Free booklet explains.. Free plans tell how.. Free selling kit.. Free wholesale plan.. Free with approvals.. Full particulars free.. Get facts that help.. Get started today!.. Get your copy now!.. Get yours wholesale.. Gifts with purchases.. Illustrated lists free.. Interesting details free.. Investigate today.. It's Free!.. Act Now!.. Literature free.. Mail material to:.. Money making facts free.. No obligation! Write!.. Offer limited!.. Send today.. Only 10 cents to introduce.. Order direct from:.. Order Now!.. Don't Delay!.. Particulars free.. Postcard brings details.. Request free literature.. Revealing booklet free.. Rush name for details.. Sales kit furnished.. Sample details free.. Samples sent on trial.. See before you buy.. Send for free details.. Send for it today.. Send no money.. Send post card today.. Send 15 cents for mailing.. Send today.. Send your want lists.. Stamp brings details.. Stamped envelope brings.. Test lesson free.. Unique sample offer.. Valuable details free.. Write for free booklet free.. Write us first!.. Yours for the asking.. 15 cent stamp for details.. $1 brings complete.. 32-page catalog free

THE 100 MOST THREATENING SPELLING WORDS in the Order of Their "Threat" to You

occasion.. recommend.. occurred.. principal.. equipped.. accommodate.. disappoint.. possession.. privilege.. proceed.. inconvenience.. accept.. business.. necessary.. personal.. receive.. reference.. separate.. their.. whether.. questionnaire.. criticism.. description.. effect.. extension.. judgment.. quantity.. similar.. undoubtedly.. height.. immediately.. stationery.. foreign.. fourth.. government.. omitted.. weather.. personnel.. existence.. analysis.. across.. appearance.. loose.. pamphlet.. practical.. preferred.. unnecessary.. affect.. attendance.. incidentally.. apparent.. calendar.. professor.. strictly.. principle.. already.. coming.. its.. oblige.. opportunity.. original.. paid.. probably.. referring.. referred.. there.. too.. writing.. among.. arrangement.. practically.. convenient.. canceled.. really.. using.. beginning.. especially.. volume.. committee.. confident.. difference.. endeavor.. explanation.. except.. sincerely.. experience.. benefited.. conscientious.. eligible.. acquaintance.. controversy.. exceed.. laboratory.. omission.. procedure.. acknowledgment.. Wednesday.. guarantee.. February.. schedule.

The Key is to combine your words: EXAMPLE: "THE MAGIC MAMMOUTH MIRACLE"; "The Three "M" Program"... This has already caught the attention and interest of your prospect! Now... for example say: The Money Making Facts are FREE! Merely Enclose your LSASE or $$ or Whatever! Fill in with a few details and you have a tremendous $$ Pulling Ad. Use your own Ideas, but build them around these words and phrases! but remember, your follow-up material, must be just as interesting to get the orders.

NOW: A little test... did you catch the mispelling of Mammoth (Mammouth)... well it's correct either way - the "ou" is used by the British!

Monday, April 28, 2008


Every year thousands of men and women across America sign on with direct selling firm-Tupperware, Amway, or a cosmetic company-hoping to make money enough for new draperies, a new davenport, or some new clothes. They sell a little merchandise to a few relatives and close friends. Then they are through. They quit before they give themselves a chance to learn the basics of success in sales. "I am simply not a born salesperson," they often say.

No one is born a salesperson, any more than one is born a doctor or born a lawyer. Sales is a profession. To be successful in any profession one must learn not only the basic techniques, but also how to apply those techniques. Success in sales makes use of all the abilities one is born with, plus all those acquired through education and experience.

If you are looking for a career opportunity or "extra income" to help with the family budget, direct selling offers you dream-fulfiling possibilities. However, you must give yourself time to learn the techniques of sales. Ask yourself. "How long does a doctor to be study? A lawyer to be study?


Direct selling is marketing a product directly to the consumer with no middleman involved. Most reliable firms are members of the National Association of Direct Selling Companies. They bring to the public fine products that are modestly priced in order to insure mass consumption.

Most direct selling companies furnish their representatives with a starter kit and essential supplies below-cost prices. In many instances the investment is under $100.

I was a teacher. In the early 60s, teachers' salaries ranked next to nurses', the lowest of all professionals salaries. I went into direct sales to earn a better income. I chose a cosmetics line and marketed them to small groups of women in the home. I provided a service for women who wanted to learn professional make-up techniques and the art of professional color-coordination.

My teaching background proved beneficial. My clients were interested and eager to learn. I worked every day, as I would at any job, and put in long hours. I read books on how to sell to women. I devoured inspirational and motivational books. My income grew steadily. Soon I was earning more money than I had ever earned teaching school. I was excited about my new "freedom to earn" and I began to share this opportunity with others-recruiting and training sales organization.

There is an old adage which says "Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime." I taught my trainees how to fish.

Many of them were able to change their lives for the better. They took their families on nice vacations. They purchased a piano or an organ and provided music lessons for their children. They saved money for college educations. They redecorated their homes, bought needed furniture. One highly successful saleslady built a new home.

The rewards of direct selling are many

You can be your own boss.

You can set your own hours.

You can own your own businesses with little or no investment.

You can pay yourself more than any boss would ever pay you.

You can give yourself regular raises as your business grows.
It is only fair to tell you that there are failures, too. There are people who will not work for themselves. When working for a boss, they rise early, are well-groomed, and get to the office on time. However, when they are their own boss, they are still in a bathrobe, drinking one more cup of coffee at 11:00 A.M.

If you can be your own boss and discipline yourself to do what has to be done when it has to be done, direct selling offers a most unusual earning opportunity.


Here are ten steps that will assure your success:

BE A GOAL SETTER. What do you want to accomplish? Do you want to save for college educations for your children? A new car? A new home? You can have whatever you want, but you must want it enough to do the things that have to be done to get it. Whatever your goal, write it down and set a target date for reaching it. Divide the time period into blocks of achievement that are reachable. Work consistently toward accomplishing each day, each week, each month what you set out to do. Goal-setting is a must in every area of life. Little is ever accomplished without definite goals.

BE A LIST MAKER. Each evening list all the things you want to get done the following day. That gives you an organized approach to each day. As each task is finished, mark it off your list. It is amazing how much gets done when one works with a "things-to-do" list. Also, have a notebook listing appointments, potential clients, repeat clients, and referrals, and keep it with you at all times. You will be adding to it constantly.

BE ENTHUSIASTIC. Enthusiasm is the high-octane "fuel" that salespeople run on. Enthusiasm generates its own energy. Energy and good health are synonymous with busy, happy people, people who are achieving.

RECOGNIZE THAT THE MAGIC WORD IN SALES IS "ASK." In direct sales we don't have to wait for business to come to us. We create our own business by asking for it. Ask for appointments, then you can do business. Ask for business, then you will close sales. Ask for referrals, then you always have a full list of potential clients. Be quietly, yet firmly aggressive.

EXPECT NO'S. Realize that no's are not personal. In sales, as perhaps nowhere else, the law of averages works. Every no gets you closer to a yes. Keep track of your ratio. It will help improve your techniques. Are you getting ten no's to one yes? Is your ratio five to one? Remember, the yes's are your income. Also remember that "no" does not necessarily mean "no." Often a "no" is simply a stall for more time to think. It may be a request for more information about your product or your service. What your client is actually buying is assurance. Assure here by your helpful attitude and your complete honesty, that you want what is best for her. She will most likely respect you and do business with you.

SCHEDULE TIME WISELY. A schedule is the roadmap by which salespeople travel. It takes the frustration out of the day. It assures that the necessary things get done and get done on time. Plan your work then work your plan.

BE POSITIVE IN YOUR ATTITUDE. Success in sales, as in all areas of life is 90 percent attitude and 10 percent apitude. All of us must work at developing habits of constructive thinking. I am proud to be a salesperson. Sales make the wheels of our economy turn. Bernard Baruch, advisor to several presidents, is quoted as saying, "If every salesperson sat down and took no orders for twenty-four hours, it would bankrupt our country!" Every company that manufactures any kind of product depends upon salespeople to move that product. Without salespeople business would be paralyzed.
Remember, sales is one of the highest paid of all professions. Statistics show that good salespeople enjoy incomes far above the average.

8. HAVE AN OFFICE AREA. Most direct salespeople work from their own homes, but it is essential to have a place where you can work in a organized and efficient manner. An office plus a strict working schedule gives you dignity. Both are absolutely essential for efficient operation and accurate record keeping, so important to the success of any business.

9. BE INVOLVED. Most sales organization offer contests to stimulate production. Include winning contests as part of your business goals. Contests make your business fun as well as adding considerable dollar value to your income. One of my prized possessions is a lovely grandfather clock earned as a contest prize.

10. LEARN TO HANDLE MONEY INTELLIGENTLY. A regular nine-to-five job usually means a paycheck at the end of the second week. Direct sales "reps" handle money constantly. Direct sales is instant income and constant income. Therefore. it is absolutely necessary to become an efficient money manager.

I trained organization to deposit every penny collected from clients into a checking account set up especially for its business. Since bank statements show an exact record of all monies collected, and business expenses can be verified by cancelled checks, record keeping becomes simple and accurate. Everything except a few "petty cash" transactions can be directly taken from bank statements.

Money saved regularly and put at interest, soon develops a second income in addition to earned income. A long-term goal, which is realistic in direct sales, is to be able to live in retirement off the interest earned on savings.

Would financial security mean a lot to you? If so, ask yourself these questions:

Am I honest?

Do I really like people?

Am I willing to learn?

Am I willing to work?

Am I capable of being my own boss?
If your answers are yes, I encourage you to find a good product for the direct sales market, one that you like, one that fills the need of a lot of people, and go to work for yourself! .You can turn dreams into reality.


Which three mail order publications pulls in the most orders? (Plus a list of other publications that pulls in orders.)

Which mailing lists pull best? (This is inside information.)

Which kind of circulars pull best? (Typewritten, typeset, hand drawn, hand lettering or computer typesetting?)

What should YOU do if you get a letter from the Postal Inspector?

Which are the ten BEST mail order businesses to start?

What does it take to REALLY make money in this business? (It is not as easy as some say but it is also not as hard as others indicate.)

How to gross $500 from one 8 1/2 x 11 and have $300 profit after expenses.

No responses from your ads or circulars? (Find out how to tell if a publication or mailer really has pulling power or not!)

How to write a winning sales letter! (You will find out how to use some of the HOTTEST circulars in this business.)

Which is the best way to mail out your offers? (Envelopes, self-mailers, first class, bulk mail, etc? You will find out the BEST WAY!!)

Which three mailorder publications pulls in the most orders. Plus a list of others that bring good responses: (A) "MONEY MAKING OPPORTUNITIES", 11071 Venture Blvd.,Studio City, CA 91604 (B) "OPPORTUNITY", 73 Spring St.,Suite 303, New York, NY 10012 C) "SUCCESSFUL OPPORTUNITIES", 2801 Camino del Rio South, San Diego, CA 92108 For a sample copy and current advertising rates, write to any or all of the above. Direct your request to "Advertising Offices." Other publications with much lower advertising rates, that generally bring above average results: (D) "TIMELY TIPS", 721 N Williams St.,Paulding, OH 45879. Send them a self-addressed stamped envelope for a free sample copy. (E) "LEE HOWARD NEWSLETTER", Selective Books, Inc. Box 1140, Clearwater, FL 34617. Send thema postcard and request cost of sample cop (F) "POPULAR ADVERTISER", 993 Meadowlawn Dr.,S.E., Salem, OR

Send legal-size self-addressed stamped envelopes plus loose first class stamp for sample copy. (G) "THE ENDLESS ADVERTISER", Dept EA-5/5, Box 6466, San Francisco, CA 94101. For more FREE advertising, include a second loose first class stamp and ask for their "Free Advertising" survey. For listings of over 100 mail order publications that you can get free, send $2 to: Fun Mates Press - Dept MM-5/5, Box 6466, San Francisco, CA 94101

The BEST mailing list you can get get is one that you have compiled yourself from your own ads. The NEXT best mailing list is one that you buy (or rent) from a dealer who runs ads similar to the ads that you would run to attract the same types of customers. Contact any dealer that you find that is advertising the same type of product or service and see if you can work out a deal to use this list once he has processed it. Be sure to make it clear that you want names that are under 90 days old.
If you are considering buying mailing lists, two vital reports you should read are "10 Good Reasons For Not Buying Mailing Lists." and "How To Protect Yourself From Mailing List Rip-offs".. Both reports are available for only $3 from: Fun Mates Press - Dept MR-ML/5-5, Box 6466, San Francisco, CA 94101.


3. The BEST pulling circulars are the ones you design yourself.. If you have access to a decent typewriter and some "press-on" type, you can do a good job of putting together an effective ad or circular. Most stationery and artists supply stores carry large varieties of "transfer" type lettering And you can get small illustrations from dozens of sources.. But, be careful. Do not reproduce illustrations from any materials that bear a copyright notice, or you could get into trouble. Ask your printer for sources of illustrations. If you require a professional typographer, check the ads in mail order trade publications. One typographer that has been commend to us is: WOLF ENTERPRISES, 111 Carmichael Court, Cary, NC 27511. And for some excellent FREE advertising art samples that you can use for your own ads and circulars, send a self-addressed STAMPED envelopes plus loose first class stamp to: FUN MATES ART SAMPLES - Dept. 5-5. Box 6466, San Francisco, CA 94101. (They also have some good, instructive reports on designing and writing effective ads, layouts, how to prepare camera-ready copy, etc.. Ask them for free "Ad Aids" literature, when you order your free art samples).


4. If you are NOT mailing out chain letters or multi-level schemes with your name on them, you probably won't have to worry about ever receiving a letter from a postal inspector. However, if you DO receive one, simply sit down and answer it truthfully and immediately. If they mention that they think you may be promoting a certain program through the mail that they object to, STOP mailing other programs that you might be promoting. They usually tell you what one they are complaining to you about. Don't be alarmed if you usually tell you what one they are complaining to you about... Don't be alarmed if you get a letter from the postal inspectors. Unless you are REALLY doing something ILLEGAL,, ( and you will KNOW that, if you are), you have nothing to fear from the postal inspectors, so don't get a heart attack if you happen to receive one of their "intimidation letters".

If you are unaware of the various types of illegal schemes making the rounds, you should read "common Mail Order Rip-offs To Avoid", which could save you time, trouble, money and even embarrassment. This informative report is available for just $1 and a self-addressed STAMPED envelope from: Fun Mates Press - Dept. RO -5/5, Box 6466, San Francisco, CA 94101.


5. What are the ten mailorder businesses to start? A. Number one, of course, is "selling information".. Wanted information knows no season - it sells all year! There is always a great market for trade secrets, mailorder "do's" and "don't's", instructions, guides, reports, tips, etc.,etc, especially if they relate to earning money at home by mailorder that is in demand -- by mail order beginners and veterans alike. For some other great money-making "information programs" send a self-addressed STAMPED envelop to: Fun Mates Press - Dept 30-35R/ 5-5, Box 6466, San Francisco, CA 94101.
B. Number two is "selling mailing lists". There is a constant need for names. If you have your own mailing lists, you can show a nice profit by offering it for sale - and re-selling it many times. If this type of mailorder business sounds interesting, you should read "How To Start Your Own Mailing List Business". Just send $1 and a self-addressed STAMP envelope to: Fun Mates Press - Dept FMS-02/5-5, Box 6466, San Francisco, CA 94101. C. Number three is "Money-making opportunities", These includes many methods for increasing income, full-time or sparetime, especially when directed to homwe workers and mailorder beginners. Almost everyone is interested in earning extra money. An excellent directory for over 70 businesses you can start and operate from your home is called "HOME INCOME GUIDE". You can get a copy for just $4 and a self-addressed STAMPED envelope. Order from: Fun Mates Press HOME INCOME GUIDE -Dept. 5-5, Box 6466, San Francisco, CA 94101/
D. Number four is "distributing commission circulars", Many dealers check every mailorder trade magazine for sources of commission circulars - and make good money from the commissions they collect. For fee sales literature on how you can get names of over 100 sources of free commission circulars - plus over 100 sources of free mailing lists, send self-addressed STAMPED envelope to: Fun Mates Press - Dept 2LS/5-5, Box 6466, San Francisco, CA 94101.
E. Number five is "operating a printing & mailing service". Many dealers depend upon other reliable dealers to both print and mail their sales materials. If you can offer a low-cost, quality printing service & honest mailings, you'll have no difficulty in getting orders.
F. Number six is "co-publishing" This is nothing more than selling advertising space in various publications for a commission. Most mailorder trade publications offer you a 50% commission for bringing them new advertisers. If interested, you should read "How To Co-Publish For Maxim Profits". This valuable report is just $1 from: Fun Mates Press - Dept R-02/5-5, Box 6466, San Francisco, CA 94101.
G. Number seven is "selling money-saving ideas".. This includes ways to cut costs on business necessities such as postage, printing, supplies, advertising, wholesale sources, etc.. Also "budget-savers" in general, as how to save on food, gas, utilities, etc.. Also methods of turning useless items into cash. For literature on a number of money-saving ideas, send a self-addressed envelope and TWO first class stamps to: Fun Mates Press $$-Savers - Dept. 5-5, Box 6466, San Francisco, CA 94101. H. Number eight is "selling big mails". An envelope packed with money-making ideas, circulars, ad sheets, mail order magazines, etc.,always has great appeal. And if a "freebie" is added as an extra inducement, you won't have to worry about getting orders. A very helpful report is available entitled "10 Secrets For Making Money Selling 'Big Mails'" It is only $1 and a self-addressed STAMPED envelope. You can order it from: Fun Mates Press - Dept FMS-05/5-5, Box 6466, San Francisco, CA 94101. I. Number nine is "selling advertising space" for your own ad sheet, magazine, newspaper, etc.. Read "How To Publish Your Own $$$-Making Adsheet". Just $1 and a self-addressed STAMPED envelope from: Fun Mates Press - Dept FMS-08/%-5, Box 6466, San Francisco, CA 94101.
J. Number ten is "selling rubber stamps" by mail. Every business needs these time-saving devices - especially mailorder. This market never stops growing. To get started in this lucrative business, check the ads for making and selling rubber stamps in such publications as "MONEY MAKING OPPORTUNITIES, "OPPORTUNITY" and "SUCCESSFUL OPPORTUNITIES", as mentioned it answer #1 at the beginning of this program.

There are a number of other excellent ways to make money in mailorder. For list of over 40 mailorder money-makers, read "What Sells Best In Mail Order Magazine". Order for only $2 from: Fun Mates Press - Dept ASD/5-5, Box 6466, San Francisco, CA 94101.


What does it take to really make money in mail order? The answer to that question is actually very simple: TIME! (And money, and persistence, and knowledge, etc.) The main thing is to find out what area of mail order is most interesting to you and stick to a schedule of advertising and mailing out circulars. After a certain amount of time, you will find out whether or not you can be successful in this,, or any other business.. Answer hundreds of ads. See how the other guys are doing it.. That is called "Paying your dues"...getting your "mailorder education"! You pretty much have learn it by doing it! Don't give up. Go for it!

One of the best sources of information on making money in mailorder is called "Mail Order Dealer's SURVIVAL KIT". This is an encyclopedia of priceless information and offers over 100 money-making, money-saving "trade secrets" that can make any mail order beginner's business a huge success. For free information, send a self-addressed STAMPED envelope to: Fun Mates Press - Dept. SK/5-5, Box 6466, San Francisco, CA 94101.

7. How can you gross $500 from a 8 1/2 x 11" circular and still have $300 profit after expenses? Simply start your own ad sheet using CLASSIFIED ADS. You can get about 60 ads on one side. About 40 on the front side. The trick is to type them on an 11" x 17" sheet of paper and then reduce them down to 8 1/2" x 11" size. Then have a print & mail dealer help you distribute part of your circulation for you. After you have done this a couple of times, you should be able to show a handsome profit on a regular basis.

if you are unfamiliar with "CR" (camera-ready) copy for your printer, you should read "Better Copies - 42 Ways To Make Better Originals", which could save you much time, effort, and money. This vital report is just $1 and a self-addressed STAMPED envelope, from: Fun Mates - Dept BC/5-5, Box 6466, San Francisco, CA 94101.

8. No response to your ads or circulars? here's how to test to see if a publication really pulls or not, even if your ad doesn't have any pulling power. You should get lists of un-solicited new offers from people who saw your ad and send you THEIR offers. Your name will be NEW to most of them.

Don't know where to advertise? Don't know how to write a good, response-pulling ad? Then, two reports you need to have handy are "How To Pick The Best Publications In Which To Advertise" and "15 'Do's And "Don't's" For Writing Powerful Mail Order Ads".. Get BOTH reports for just $2 and a self-addressed STAMPED envelope from: Fun Mates Press - Dept FMS-134 &14/5-5, Box 6466, San Francisco, CA 94101.

9. How to write a winning sales letter? You DON'T HAVE TO! There are dozens of already strong pulling circulars around that all you have to do is put your name on the circular, start mailing it out and collect money when orders come in to you. Many of these are 100% PROFIT type programs (such as this one you are holding in your hands right now!) When you buy the information, you also get the complete rights to reprint this entire program yourself. YOU, in essence, become the PUBLISHER of the information. You can't do better than 100% PROFIT! This is the QUICKEST, SMARTEST and most EFFICIENT way to get started in your own mailorder business.

For some of the best selling "100% commission" publications around today, see item #5-A of this program, above.

10. The BEST way to mail out your offers is in a mail order MAGAZINE format. People WILL read your circulars if you mail them out in a #10 size envelope, but if your circulars are in a MAGAZINE type publication, they tend to keep it around for a longer time.. It gets read and RE-READ.

And, of course, the cheapest way to mail you offers is via third class "bulk mail". Get full information from your local post office. But here's a tip you should know about: Use "precancelled" stamps instead of the "bilk mail" imprint on your envelopes. Surveys have found that envelopes with precancelled stamps are treated the same as "first class" mail by most recipients. Postage is one of every mailorder dealers biggest expenses! But, there are many ways to save on postage. For full information, read "19 Legal Ways To Get Free POstage".. This important, factual report is available for just $2 from: Fun Mates Press - Dept FP/5-5, Box 6466, San Francisco, CA 94101.

Saturday, April 26, 2008


Here's a business that, almost more than any other with equal potential for real wealth, meets the most stringent requirements of just about any skeptic. In fact, there's so much in favor of the "little guy" with this business, it's a real mystery why more people don't choose this one as the vehicle for their ultimate independence and financial security.

This is a business that can make you rich very quickly... It's a kind of service business that can very profitably be operated by one person - male or female... The basic knowledge needed for success is simple and easy to learn... Very little monetary investment is needed for equipment - usually less than $100... There are virtually no storage space requirements... You can operate out of your home for virtually as long as you like, and yet, there's a real demand for this type of business everywhere...

The success potential for window washing services is present in the smallest of towns as well as the largest metropolitan areas. Your risks will be minimal, while your rewards can far surpass even your wildest dreams. Generally, a one man operation in a city of 50,000 can expect to gross $4,000 or more per month after just 90 days. Operating expenses for one person operations grossing this amount should be less than $1,000 per month.

Ideally, your plan should be to solicit new accounts, do the work yourself and establish a regular customer route. Once you've established such a service route, and you're beginning to realize a good profit, you should hire part-time help to do the work while you solicit new accounts and establish more regular customer routes.

You should concentrate on providing regular window washing services for all the one and two story office buildings and storefronts in your area, start with those closest to your home and expand your efforts outward. Choose a busy thoroughfare leading into your city's downtown area. Select the one closest to your home and begin calling on business owners and store managers all along this street into the downtown area.

Usually, you won't have to do much more than introduce yourself, briefly explain your services, and leave your business card. We did this regularly on a once-a-week basis, and after 6 weeks, we had enough business to keep one man busy - 6 hours a day, 5 days a week.

Until you become well-established, don't even bother soliciting work on windows higher than the second story. However, it's best to call on every business, one after the other as you make your way to the downtown area. Later on, you can call upon churches, private schools, businesses located on side streets branching off the main thoroughfares, and even homes if you'd like to try that market. Generally though, you'll find the residential market too time-consuming to make your efforts really profitable, plus the fact that you simply won't be able to charge enough to make it worthwhile in comparison to your commercial customers. Apartment houses and condominiums are quite a different story however, particularly when you can land several customers in the same building,

As mentioned earlier, you can headquarter in and operate completely out of your home. You can store your cleaning equipment and supplies in a corner of your garage. Your bookkeeping and other paperwork can be taken care of at your kitchen t able, with whatever office supplies you need, easily stored in a dresser drawer.

Speaking of office supplies, you should have a supply of business cards - and an adequate supply of billing statements with your business name and address, plus mailing envelopes and return reply envelopes. You can get away with rubber-stamping your business name and address on your statements and envelopes, but your business will grow faster - you'll probably also save time and money as well - by going with printed supplies from the beginning.

There are no "real reasons" not to list your home address as your business address, but listing a post office box number -if you prefer - will not really harm your image. The important thing is personal contact - someone from your company regularly calling upon your prospective customers.

Talk with them. Listen to them. Get to know them. Find out who's currently doing their windows for them, if they have any complaints and how you can offer them a better deal. When you've actually investigated the service they're already contracted for, and you're certain you can offer them a better deal, put your ideas into the form of a written proposal and give it to them. Don't be afraid to submit a proposal for a better deal, but remember when you do, your proposal should offer more than just a price break. Under cutting a competitor's price usually means less profit for you, and an overall deterioration of your reputation. It may temporarily result in more work for you, but you're in business to attain wealth - not work yourself into an early grave...

If your spouse is home during the day, she can answer the phone for you and generally set up appointments for you, while you're out making sales calls. She can also type out your monthly statements, see that they're sent out on time, and pretty much handle your bookkeeping for you. Should it not be feasible, or for some reason, inconvenient for your wife to handle your incoming calls for you, look around until you find a good, dependable Telephone Answering Service. Many of these telephone answering services also handle typing jobs as well, so if you're lacking someone to handle these chores for you, chances are you can find all the services you need without too much of a search.

It's important with this type of business that you have a "live" voice answering your calls. Selecting the right people to handle your calls, and spending the extra time necessary to train them according to your desires - even paying a little more to have things done the way you want them done - is almost always well worth the time and added expense. Remember, this is a service business with your growth dependent upon the personal contact you and your representatives have with prospective clients. Work on it, develop it, and cultivate your personal contact transactions.

As the size of your company increases and you hire crews of people to handle work assignments, you can usually get your answering service to take on the added duties of job assignment notification or dispatcher. All of this simply points up the possibilities of operating your business out of your home indefinitely, should you choose to do so.

If somewhere along the line you decide to set up an office in a location other than your home, you might want to make an offer or otherwise induce one or two of the people from your telephone answering service. Regardless of how large your work force becomes, it's always best if you supply the window washing equipment and supplies.

Employees should be allowed to take the equipment home with them, and required to use their own vehicles for transportation to each job site. By all means, spend the extra money to supply your workers with uniforms. Matching shirt and trousers with a big patch on the back of the shirts, listing your company name and phone number, is not only impressive in projecting a professional image, it is also one of your cheapest and best advertising methods.

Once you have hired people to do the actual window washing for you, get a couple of magnetic signs showing your company name and telephone number. Be sure to "wear" these signs on your car as you make your sales calls and spot check on the progress of your work crews. Later on, you can get similar signs for your crew chiefs. If you should opt for company-owned vehicles, you'll find vans to be the most convenient and serve your needs the most efficiently. Be sure to have your company name, phone number and
logo printed on each side of these vehicles - and allow your crew chiefs to drive them home at night - all of which benefits you with practically free advertising.

The kind of equipment you'll need to professionally wash windows is relatively simple... A 12 or 18 inch window brush, aluminum telescopic brush handle... 6 inch, 10 inch and 18 inch squeegees with replacement rubber blades... A couple of plastic or galvanized water pails, one 2 gallon and the other 5 gallon' And an 8 - foot step ladder, plus maybe a 6 foot straight ladder...

Your start-up supplies should include 5 gallons of liquid soap... a good supply of clean rags, towels and chamois... And a sharp razor blade scraper...

This entire list of equipment and supplies should total no more than $250 in cost. You will need to add to your equipment only as your business grows and you have the need to hire more personnel...

Some professional window washers are proclaiming an alternative or "better method" than with the use of window brushes and squeegees. They're advocating the use of "strip washers." These are 3/4 inch pieces of aluminum pipe covered with a nylon sleeve that fits the pipe. These are similar in appearance to the handy do-it-yourself paint rollers, and are used in much the same manner. These strip washers reportedly work very well on all but the dirtiest of windows.

Another alternative is an extension pole and brush device. Water is pumped through the handle and out the brush in a rinse-wash-rinse cycle. Most professionals claim this device is ideal for second story windows, but for best quality workmanship, they still prefer the basic brush and squeegee approach.

Still another alternative is a hose-water-fed brush that utilizes deionized water where ladders aren't feasible. Deionized water is a kind of water from which all minerals and foreign elements have been removed. Using this kind of water assures the window washer an easier and faster job with no worries about streaking or water drops.

Your prices should range between $20 and $25 per hour. Pay for hired help should start at $5 per hour. It's important that you do some homework on the various glass treatments in vogue these days. Many of these coatings or coverings require special treatment such as the use of soft towels instead of brushes that might scratch the surface of the window coating.

The professional technique for washing windows cleanly and in the least amount of time is as follows: A few drops of cleaning solution in your bucket of water. Remember, too many soap suds are detrimental to quality work. Wet your brush from the bucket and then scrub the window. Take your squeegee and make one wiping pass across the top of the window. Be sure to keep the end of the squeegee pressed firmly against the molding or top sill of the window frame. Wipe the squeegee, and then do the same thing down each side of the window. From this point on, it's just a matter of wiping the window clean with one continuous stroke. You do this by arching and looping your wiping strokes across the window pane, back and forth, never stopping or lifting the squeegee blade from the glass. With this method, you can wipe even the largest window clean in just a matter of seconds. Practice at home on your own windows and those of your neighbors. You will quickly develop a knack for this method and wonder why you never discovered it before, when you've finished with the squeegee, take a chamois and carefully "blot-wipe" any excess water that may not have been picked up along the sides and bottom of the window frame. In reality, that's all there is to it.

You'll find the spring and summer months to be your busiest, but because of the increasing popularity of painting holiday scenes and special sale announcements on business windows, be alert for year round opportunities along these lines as well. Keep plugging away and offering your services to businesses throughout your area, particularly along those busy thoroughfares where moving traffic contributes to the build-up of dirt & grime on windows.

When you're ready to hire helpers or people to do the work for you, a simple ad in your local newspaper's "Help Wanted" column should bring you more applicants than you will ever use. After you have hired the one or the ones you want, keep a record of the ones you liked but did not hire, and check with them when you want to add onto your crew of workers again.

Bulletin Board notices will also bring in a surprising number of applicants. Another good idea is to spread the word that you're looking for part time help, amongst your local firemen, policemen and teachers. Depending on your are's pay scales, you
can also do pretty well by contacting the temporary help services in your area.

About the only regular advertising you'll need to do is a medium to large display ad in the yellow pages. This is a must because once you're established, you'll find at least 50% of your business coming from having seen your ad in the yellow pages. An "insider's" trick to advertising in the yellow pages - Try to name your business with the very first letter of your business name beginning with A-B or X Y-Z. Statistics and surveys tend to prove that when people look for a service in the yellow pages, they invariably pick from either the top or the bottom of the alphabet.

Aside from the yellow pages, your next best advertising will be the "reminder" kind, such as note pads with your company name imprinted on them, special calendars or holders, special date or appointment books, and/or sports caps with your company name/emblem on them. However, as this kind of advertising is quite expensive, it's good to keep it in mind, but best to hold off on it until you can well afford it.

Any radio, television, newspaper and/or direct mail advertising efforts will cost you much more than any business you receive from it, so don't even consider this type of advertising. However, do think about, and submit "press release" material to these media as often as you can, because any publicity coverage they give you will surely be well worthwhile.

Telephone soliciting for business works very well, but you should have a list of businesses and their telephone numbers, plotted out according to new routes you are trying to build. Time spent travelling between jobs will cost you money, just as time spent looking up telephone numbers along a certain planned route will seemingly take forever. If and when you do decide to drum up new business by phone, you'll have much greater success if you can offer some sort of promotional gimmick to get them to try your service.

We had great success one time by offering to do the windows for free if they'd let us put a sign in the window - These windows cleaned by AAA Window Cleaning Service - 666-5824... Another time, we did the windows for half price as an introductory offer... And still another time, we joined with our telephone answering service - on a combined promotion... half price on three months of telephone answering service just for trying our
window washing service... The ideas, gimmicks and promotions you can use are limited only by your imagination...

Later on, we hire some good-looking college girls - on a commission basis - to call on businesses along the new routes we were trying to develop. They just introduced themselves as representatives of our firm, explained our services and offered a half price introductory service. They ended up selling better than 60% of the businesses they called upon.

During one summer, we even tried a crew of these young ladies as window washers - they weren't the best... We dressed them in snappy red & white suspender-type short-shorts and drew quite a crowd on each job. It was good advertising for us - we got free newspaper and television coverage, and an untold number of new business leads - but the glamour of the whole thing grew old very quickly. But it was a gimmick that brought in new business, caused a lot of people to recognize that we were in the window cleaning business, and made our selling job easier.

Truly, this is an easy business to start... and with just a little bit of imagination on your part, as well as persistence and quality work man ship, you can easily become as financially secure as you want... All it takes is action on your part, so reach for it and may you always enjoy the fruits of a bountiful success.


International Sanitary Supply Association 5330 North Elston Avenue
Chicago, IL 60630

International Association
301 Tower, Suite 525
Vienna, VA 22180

American Institute of Maintenance
1120 Chevy Chase Drive
Glendale, CA 91205

Economic Development Administrators
Department of Commerce
Washington, DC 20001

Tucker Manufacturing
PO Box 848
Cedar Rapids, IA 52406

UNGAR (Strip-washer Distributor)
254 West Lincoln Avenue
Mt Vernon, NY 10550

Von Schrader Company
9112 Place
Racine, WI 53403

PO Box 2712
Appleton, WI 5493

Barra Chemical Corporation
8851 N. 21st
Phoenix, AZ 85015

2300 Warrenville Road
Downers Grove, IL 60515

Franchise Division
5308 Cole, SE
Albuquerque, NM 87108

How To Make Money From Restaurant Placmats

The concept is simple: Give free paper placemats to restaurants in your area
with either a prominent color ad or their menu in the middle, and two inch
by two-inch ads around the edge. These ads will make so much profit for you
that if you run up against a stubborn restaurant owner, you can even pay him
or her to take your placemats and come out way ahead. They'd be a fool to

The first step in to contact printers in your area and find out what kind of
blank or ready-made paper placemats they can either print or have printed

for you.

Get a quote on at least 5,000, including at least two-color printing.

Compare your quotes and find the printer that will do the best job for the
best price. Make sure this is a printer that will work with you on the
layout of the placemats, if this is new to you.

Once you have your printing costs, which will be your primary costs, you can
figure out how much profit can be made. Your profit will depend, in part, on
how many ads you can put around the perimeter of the placemat.

For example, if the placemat is 11 x 15, you can put a total of 20 ads
around the sheet, leaving a one inch margin around the edge for the printer.
Divide the printing cost, together with your other estimated costs (phone,
postage, travel) by the number of ads, and you have your cost per ad.

For example, suppose your estimated expenses will be $600. Divide that by
20 ads and you have $30. This is how much each ad contributes to covering

the cost of the placemat. Now, figure a target profit margin. In my area,
an ad that will be seen by 5,000 people over an extended period of time
could go for $90. This would be a $1,200 profit!

Now, make a list of restaurants that would be likely prospects for this
service. The best prospects will be locally-owned family-oriented

restaurants that are visited by residents of the area. Small, family owned,
restaurants will be your best bet.

GETTING THE RESTAURANTS: Offer to provide the restaurant 5,000 free paper
placemats with either a large color ad or a color menu printed in the middle
of the placemat. Local advertisers will be featured in small ads around the
outside. When you say the words "5,000 free paper placemats," you probably
won't even have to go any further! If the owner's a hard case, offer to pay
them to take your placemats! Offer $50 and 5,000 placemats. This breaks
down more barriers than you can imagine!

If the restaurant owner has a pre-made ad or menu available, this can be
reduced or enlarged by your printer to fit the center area of the placemat.

Be sure the restaurant's section dominates the placemat.

Now, contact businesses that are in the immediate area surrounding the
restaurant. Good prospects will be video stores, dry cleaners, grocery

stores, book stores, any business that is frequented by families. Tell them
that you have an advertising opportunity which will put their name and offer
in front of 5,000 people for an extended period of time.

Contact as many possible advertisers as you can. The more you contact, the
more ads you'll sell. If your prices are competitive and you deliver honest
facts, you should have an easy time selling the placemat ads.

Now, take the ads to your printer and layout the placemat. Put the

restaurant's ad/menu in the center, and the other ads around the perimeter.

Have the printer print the requested quantity, and deliver them to the
restaurant. It's that simple!

This whole process can be done easily in less than a month. But, even if it
takes you a month, the example above cleared $1,200 profit (or $1,150, if
you actually had to pay the $50).

Once you've done your first one or two and know what you're doing, you will find that you can run more than one at a time. If you run four placemats per month, you could clear over $55,000 per year!

This is just an example, and your profits could be higher or lower, depending on your area.

But, it should be fairly obvious that this can be an easy-to-run, profitable business that you can start part-time and quickly move into a full-time business!