MAKE MONEY FROM CALLIGRAPHY BUSINESS

Calligraphy is a business where you use your skill and artistic talents to apply beautifully styled hand lettering to the customer's paperwork.

While calligraphy is considered an art, unlike sculpting and oil painting it is also considered an acquirable one for most people with basic ability and a desire to learn.

A person with basic artistic ability can easily learn this specialty which is in demand for a number of situations.

Every stationery store gets orders for specialized, hand-letter printing that only a calligrapher can do: wedding announcements (sometimes even addressing the cards), menus, certificates, invitations, place mats, personalized greeting cards, etc.

Orders of less than 100 or so are very expensive to have printed commercially with calligraphy type, (that look machine printed): so there is almost no competition for short-run (less that 500) orders.

Even though a printer can make a thousand copies of a hand-lettered menu in a photo-process, someone (a calligrapher) must do the original!

Few printers or stationery stores have their own in-house calligrapher; they routinely send this type of work out - often to another city or state.

Stores in your area would undoubtedly happy to have the same quality done faster and probably cheaper (counting postage) nearby!

Learning the art of calligraphy is not difficult for one with a little talent. There are countless books, and kits available at almost any book store; many under $10.00.

Basically, the fancy effect is attained with broad tipped pens that make wide vertical strokes and narrow ones horizontally.

Drawing a circle while holding the pen in the same position will yield an "O" with fat sides and skinny top and bottom. Turning the pen results in various other effects, and even more are achieved with different pin point shapes, (wider, more rounded, etc.).

The calligrapher normally learns one alphabet at a time, and adds to his or her repertoire as each new one is mastered. Some of the more ornate alphabets (fonts) understandably require more practice, but most of them are variations or additions to previously learned techniques.

To get into the calligraphy business, buy a kit, learn a few alphabets, practice until you feel confident, then put out the word that you are available.

Design and letter your own business cards (or have them printed - see next paragraph). Personally call on shops that sell products that lend themselves to your talents.

Give them your card, leave samples and an idea of your prices, so they know how to quote your service retail. If you both retail and wholesale jobs, be sure to charge full retail to retail customers or risk alienating your wholesale accounts.

This is usually handled best by giving your wholesale customers "suggested" retailed prices - and informing them (if they ask) and if you do retail, it is at these prices only (and do it!).

Here is a hint to have some fabulous looking calligrapher business cards. First, lay out your "master" 4 or more times the size it will end up.

The normal business cards is 2" x 3 1/2", so four times that size would be 8 by 14. Or, you could make it 3 times as big 6 by 10 1/2.

Print your design and copy (include logo if desired - even if you cut out and glue it onto your "master." When satisfied, take it to the local stationery store and have it reduced to the proper-size on their copier (you may have to white-out shadows or lines from a glued-on logo.

When you get to business card size (2 by 3 1/2 inches) you will be amazed at how much sharper it looks! Then, take your copy ready master to a printer have him run off your business cards.

The printer will photograph your card and use his photo offset process - which is easier and cheaper than having to set type and lay out the copy.

If there is not a good printer locally, check Sources, below. While you are at it, have him "emboss" your cards. This used to be an expensive process (and still looks expensive), but now it is simply a special ink that expands (bubbles) when heated (the printer uses a roaster). The resulting raised print effect is beautiful!

Make up sets of samples for your wholesale customers (one set can be copied for customers and you keep the originals to avoid any appearance of favoritism).

Include samples that represent the range of your capabilities and also give potential customers an idea of how to use your services.

For example, a sheet of nice, quality paper with the same message in several different styles, examples of greeting cards, decorated menus, company name logos, a fancy certificate, desk sign, etc.

Samples are suggestive - they can lead to impulse purchases. Fees for calligraphy are usually by the piece (with a letter limit), by the letter (with adjustments for size) or a combination of both, plus any additional decorations or illustrations.

The price also is affected by the amount and detail required. The calligrapher can often expand an order by suggesting the envelopes be addressed in matching script!

The easiest way to price your work for wholesale, retail, or combination of both is to quote everything retail and give your wholesale accounts a 35-40% discount from listed "suggested retail" prices.

This way, your retail prices are "up front," and you can use the same samples and price lists for both retail and wholesale customers.

It also saves your wholesale accounts the trouble of figuring out or making up their own retail price lists - it makes it EASY for them to sell your products.

A potential problem area in this business is getting the instructions and/or copy wrong. One misspelled name or price can ruin the whole job!

To be safe, keep clear copies of all orders, and have any doubtful job orders initialed. While doing the job you have ANY doubts, don't guess: call the customer for clarification!

You may also have to experiment with different types of erasing systems and products. Always do this on test scraps first for different combinations of paper and ink, to avoid ruining something in which you have invested several hours of work!

BUSINESS SOURCES

DICK BLICK CO., Box 1267, Galesburg, IL 61407-1267, 800/477-8192. Wholesale art (including calligraphy) and sign supplies. Old, well-respected company; good prices.

THE KELSEY CO., Box 941, Meriden, CT 06450, 203/235-1695. Wholesale printing and related (including calligraphy) supplies. Old, reliable company; excellent prices.

JERRY'S ARTARAMA, INC., 1105 Hyde Park, New York, NY 10040-8182, 718/343-4545. Wholesale art supplies. Large company.

DOVER PUBLICATIONS, INC., 31 E. 2nd St., Mineola, NY 11015, 516/294-7000. Good source for discount reference books; many on calligraphy related subjects, plus clip-art and stencils.

ZPS, Box 581, Libertyville, IL 60048-2556. Business cards ($11.50 per thousand, raised print) and letterhead. Will print from your copy ready design (cut or whole card).

PUBLISHERS CENTRAL BUREAU, Box 1187, Newark, NJ 07102-1187. Discount reference (etc.) books,

QUILL CORPORATION, 100 Schelter Rd., Lincolnshire, IL 60907-4700, 312/634-4800. 312/634-4800. Office supplies.

NEBS, 500 Main St., Groton, MA 04171, 800/225-6380. Office supplies.

WALTER DRAKE, 4119 Drake Bldg., Colorado Springs, CO 80940. Short run business cards and stationery with no choice of colors or style, but good quality for the price.

MAKE MONEY FROM SEWING INTO MARKETABLE MERCHANDISE

Make, buy and sell needlecraft products such as pillows, crocheted or knitted items, quilts, sweaters and bedspreads. There is a huge market for these items -- and even larger number of people who make them. The trouble is that the qualifications for creating these beautiful items (patience, TLC, close attention and years of practice) are quite different from what it often takes to successfully market them!

Many people have a great deal of difficulty selling their needle handiwork. Even when they do, they often don't even get back the cost of the materials. To make money in this area you must FIND and then ASSAULT the market!

When you sell only to friends and neighbors, the "market" quickly becomes saturated and only lowering your prices even more seems to stimulate sales. Unfortunately, human nature is such that most people will pay a decent price only for something made across town by someone they don't know.

Some people view an item made by someone they know (other than family) as "home made" -- a substitute for the real "store bought" thing. But when they buy an item that was crafted by a total stranger, it is "handmade" -- something exquisite (Ah, human nature!).

This explanation does not make much sense, but it unfortunately rings true in too many situations. Even so, it does NOT mean there isn't a good market for YOUR hand made products.

With a little imagination, your items can be marketed tastefully, or better still, SHOWCASED. Compare a homemade quilt hanging on a clothesline beside Grandma Brown's house to a HANDMADE QUILT (same quality) featured in a store window with a pleasing background and a couple of spotlights to show off the beautiful color patterns and intricate stitching!

Think of a clever name; have your own labels made; take some good color pictures of your product, then prepare a brochure or "flyer" (one sheet ad) showing it in its most favorable light.

Draw attention to its detail, fine work, durability and describe how it will become a HANDED DOWN HEIRLOOM in the buyer's family.

Put light colors on dark backgrounds (and vice versa) for contrast in your ads; print (calligraphy would be even better) little cards to "announce" the product in its setting. Tell about the fine materials used and the meticulous work involved -- show your products as the valuable, hand made treasures they are!

Show only a few products (even one) at a time to avoid a clustered or oversupplied appearance, which tends to cheapen the effect, whether the medium is a store window or a brochure.

Use as much skill and planning to present your products as do to create them! How about little tags or folders with something like Aunt Martha's Hand Crafted Pillow Covers, "each one created with loving patience and care?" Doesn't that sound more interesting than "Do you want to buy some pillow covers I made?"

You can advertise your products in the newspaper, magazines, or through bulletin boards and clubs. You can offer finished goods, or take orders for them to be made in a choice of sizes and colors.

One way to advertise inexpensively is to offer a sample of your work as a prize in a community drawing or contest, or for a charity auction (just make sure there are not several other similar items -- too much competition ruins the effect for everyone).

Another technique is to rent a window in a vacant store or one that will lease space or accept a commission on sales made as a result of the display.

Check on fairs and shows on subjects where renting a booth might be an excellent way of meeting potential customers. The "trick" here is to have a "free drawing." People that stop by your booth can register by filling out a small form and keeping the numbered stub. The "price" you realize for whatever you give away is a list of names and addresses of people who were interested in your products.

Now, you can send them brochures and "special offers"! A stall at a flea market may or may not be advisable, depending on the clientele (some are great for auto parts, but no good at all for hand made tablecloths).

Call on stores in your area that might handle products like yours -- ask them to buy yours, or at least take them on consignment (if they do and they sell, switch them to outright purchases later).

If you have or can produce a good quantity of your products, contact a mail order house to see about selling to them, or paying them a commission on sales they make for you.

Regardless of which sales system works out best for you, once you have established a satisfactory "outlet", immediately start making plans to buy other (non-competitive) products of equal quality (or take them on consignment), attach your label and add them to your "line."

You can specify exact products, color combinations quality -- what it takes to qualify for your label -- which is necessary to maintain your reputation and enables other products to be sold through you.

If you are considering mail order sales, place a few "test ads" in smaller publications to learn which type of ad works best for your product.
You need to learn the best wording as well as the best potential market, so keep careful track of which ads are answered by whom (use a box number suffix, suite or department number).

Spend a little time in the library to find magazines that would be a good place for your advertisements, and in others that advertise supplies you need (trade magazines).

When writing to any commercial supplier, always use letterhead paper. The easiest way to do this is to name yourself (use the same name on your product labels).

Order at least a minimum set of letterhead paper and matching envelopes for contacting suppliers.

In this business, as well as any other, records are extremely important. A person who can create quality handmade items is one who should have no trouble keeping neat and accurate records! In the beginning, a simple single entry ledger might be best (unless you are experienced in this area) -- because it will serve as a sort of "diary" as well as business record.

BUSINESS SOURCES

GOODFELLOW, Box 4520, Berkeley, CA 94704. Catalog of toys and handmade home merchandise. Good place to advertise your products. Write for details.

ANNIE'S KNITTING PATTERNS. Box 398, Chestertown, NY 12817. Knitting pattern book, design graphs. Buys and sells.

JAN KNITS Box 315, Ingamar, MT 59039. Knitted sweater kits; garment kits. Buys and sells.

SHELBURNE SPINNERS, North Avenue Extension, Burlington, VT 05401. Knitting kits, Hanspun yarn. Buys and sells.

KITS, Box 182, Madison Lake, MN 56063. Knitting kits. Buys and sells.

DAN NEWMAN CO. 57 Lakeview Ave.,Clifton, NJ 07011. Logos and name tags.

ENJOY MACRAME NEWSLETTER, 3817 N Vermillion, Danville, IL 61832. Newsletter for macrame enthusiasts.

HAND DANCER NEEDLEPOINT DESIGN, Box 480, Northville, NY 12123. Needlepoint kits, buys and sells.

HOOK AND NEEDLE. 31 Broadway, Rockport, MA 01966. Needlepoint kits, buys and sells.

HANDWORKS, Box 545, Smithtown, NY 11787. Needlepoint canvasses. Buys and sells.

JAN'S NEEDLEWORKS, Box 689, Old Bethpage, NY 11804. Needle mug kits; needlework footstool kit; buys and sells.

NEEDLEWORK PORTRAITS, Box 9, Green Farms, CT 06436. Needlepoint portrait kits - from photographs. Buys and sells.

NEEDLEWORK TIMES, Box 87263, Chicago, IL 60680. Newspaper for needlework enthusiasts.

NATIONAL QUILTING ASSN, Box 62, Greenbelt, MD 20770. Publishes PATCHWORK PATTER, magazine for quilting enthusiasts.

THE TREADLE WORKS, 118 Westridge Drive, Portola Valley, CA 94205. Amish design quilting kits.

HARRIS PUBLICATIONS, INC. 79 Madison Ave.,NY 10016. Publishes QUILT magazine.

COVERED BRIDGE FABRIC WORKS, Box 884, Flagstaff, AZ 88022. Good Feelings quilting kits. Buys and sells.

HOMECRAFT SERVICES, 1441 Atlantic, Kansas City, MO 64116. Embroidered quilt designs. Buys and sells.

QUILTS AND OTHER COMFORTS, Box 394, Wheatridge, CO 80033. Quilt kits, pillow kits, quilt patterns and supplies. Buys and sells.

WORK DESIGN, 8916 York Rd.,Charlotte, NC 28224. Latch hook rug kits. Buys and sell.

CRAFTSMAN STUDIO. North Street, Kennebunkport, ME 04046. Rug hooking equipment, hooked rug designs. Buys and sells.

SEW BUSINESS 2100 N Central Rd.,Ft lee, NJ 07024. Monthly publications: ART NEEDLEWORK and QUILT QUARTERLY $15 yr. each.

JANA ASSOCIATES, 49 Longview Rd.,Staten Island, NY 10304. Closeouts: beads, doll eyes, felt pieces, etc.

CREATIVE PRODUCTS, Box 584, Lake Forest, IL 60046. Free subscription to businesses (write on letterhead). Good place to look for sewing product information.

NEEDLE & THREAD MAGAZINE, 4949 Byers, Ft Worth, TX 76107. Also publishes NEEDLECRAFT FOR TODAY.

HOUSE OF WHITE BIRCHES, Box 337, Seabrook, NH 03874. Publishes STITCH N' SEW and WOMEN'S CIRCLE - as the National Friendly Homemakers Club. Both quarterly -$6 yr.

C.M. ALMY & SON, INC. 37 Purchase St.,Rye, NY 10580. Yarns, even weave cloth, ecclesiastical supplies. Buys and sells.

LAURA'S CREATIVE STITCHERY, Box 291, Bountiful, UT 84014. Pillow kits, quilting kits, patterns. Buys and sells.

ROMNI WOOLS & FIBERS, LTD., 3779 W. 10th Ave.,Vancouver, BC, Canada. V6R 2G5. Spinning wheels, carding equipment, weaving looms; Buys and sells.

DOVER PUBLICATIONS, INC. 31 East 2nd St.,Mineola, NY 11051. Discount books, clip art, stencils, etc.

QUILL CORPORATION, 100 Schelter Rd.,Lincolinshire, IL 60917-4700, 312/634-4800. Office supplies.

NEBS, 500 Main St.,Groton, MA 04171, 800/225-6380. Office supplies.

SWEDCO, Box 29, Mooresville, NC 28115. 3 line rubber stamps - $3; business cards - $13 per thousand.

ZPS, Box 581, Libertyville, IL 60048-2556. Business cards (raised print - $11.50 per K) and letterhead stationery. Will print your copy ready logo or design, even whole card.

WALTER DRAKE, 4119 Drake Bldg.,Colorado Springs, CO 80940. Short run business cards, stationery, etc. Good quality but no choice of style or color.