Friday, December 28, 2007


Have you ever seen an ad in a publication that was just text? Just a big block of words. I'm sure you have, and wasn't it boring? If you're scanning quickly through ad sheets, your eye won't stop at a block of grey text. It'll skip right over. What you need to use to make your ad interesting and eyecatching is CLIP ART.

Clip art is ready-to-use pictures, borders, headlines and other little pieces of art, printed in groups on a page, that you can clip out and use in your ads and publications. Clip art can be found at office supply stores, and from mail order dealers. Here's how you can get into the business of selling clip art.

First, you need a source of clip art. If you, or a friend, are artistically inclined, draw your own. Don't worry about having to draw it small enough, you can reduce whatever you've drawn with a photocopier. It's a good idea to make your art relatively free of small details, since they'll get lost when you photocopy the picture. Draw items that would be useful in mail order ads (business related pictures, money, mail, etc.). Then, reduce them and assemble them on one page. You now have a product you can sell!

Another source of clip art is other dealers. Many dealers sell copyright-free clip art packages that you can resell, either for 100% profit or for a commission. The only drawback is it will be the same clip art that others are selling. That's ok, though, if you make sure to advertise it in places where other dealers aren't.

Finally, if you own a computer, you have a wealth of clip art at your fingertips. Many graphics and sign-making software packages allow you to create your own graphics. These can be printed out and used as clip art. A laser printer will produce the best, professional quality clip art you'll ever see. One thing to make sure of is that the clip art you sell is copyright-free. Otherwise you could find yourself in trouble. However, there are tons of copyright-free clip art collections available from public domain software dealers and computer networks. For more information on this, read the "Mail-Order Computer" report, $8 from Pat Flanagan Publishing & Design, 540 Imus, Mishawaka, IN 46545.

Use your clip art collections as a way to expand your customer base and make a small profit. For example, you could use an ad like this: "100 pieces of professional quality clip art, and 50 ad frames and borders. Only $4 and two first class stamps. (Your name and address)." I'm sure you know by now what the two stamps are for, but in case you don't, they give you plenty of "envelope space" for your other offers. This way, the clip art is an enticement for customers to send for your other offers.

Clip art collections can liven up drab, boring ads. They can also perk up your profit margins, and customer base! Be sure to use this easy business method in your own business!

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